at Google ScholarTitle data
Wartenberg, Frank ; Krüger, Lutz ; Baier, Daniel:
Marketing meßbar machen : Der Erfolg von speziellen Marketingmaßnahmen wird bei Upjohn quantifiziert.
No information
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1996
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- (Pharma-Management-Report
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Further data
| Item Type: | Project report, research report, expert assessments |
|---|---|
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 04 May 2015 07:55 |
| Last Modified: | 04 May 2015 07:55 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/11829 |