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Marketing meßbar machen : Der Erfolg von speziellen Marketingmaßnahmen wird bei Upjohn quantifiziert

Title data

Wartenberg, Frank ; Krüger, Lutz ; Baier, Daniel:
Marketing meßbar machen : Der Erfolg von speziellen Marketingmaßnahmen wird bei Upjohn quantifiziert.
No information , 1996 . - (Pharma-Management-Report )

Further data

Item Type: Project report, research report, expert assessments
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: No
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 04 May 2015 07:55
Last Modified: 04 May 2015 07:55
URI: https://eref.uni-bayreuth.de/id/eprint/11829