Title data
Rese, Alexandra ; Sänn, Alexander ; Homfeldt, Felix:
Customer Integration and Voice-of-Customer Methods in the German Automotive Industry.
In: International Journal of Automotive Technology and Management.
Vol. 15
(2015)
Issue 1
.
- pp. 1-19.
ISSN 1741-5012
DOI: https://doi.org/10.1504/IJATM.2015.067089
Further data
Item Type: | Article in a journal |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 05 May 2015 06:18 |
Last Modified: | 05 May 2015 06:18 |
URI: | https://eref.uni-bayreuth.de/id/eprint/11841 |