at Google ScholarTitle data
Baier, Daniel ; Sänn, Alexander:
Marktforschung auf Industriegütermärkten.
In: Backhaus, Klaus ; Voeth, Markus
(ed.):
Handbuch Business-to-Business-Marketing. 2., vollständig überarbeitete Auflage. -
Wiesbaden
: Springer Gabler
,
2015
. - pp. 73-89
. - XXI, 653 S.
ISBN 978-3-8349-4680-5
DOI: https://doi.org/10.1007/978-3-8349-4681-2_5
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Aug 2015 06:39 |
| Last Modified: | 06 Aug 2015 06:39 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/17540 |