at Google ScholarTitle data
Schreiner, Frank:
Entwicklung eines Image-Modells für den deutschen Zigarettenmarkt : Eine psychologische Marktstudie.
1991
. - 172 p.
(
Doctoral thesis,
1991
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Deutschland; Bundesrepublik; Image; Imagewerbung; Markenartikel; Zigarettenindustrie; Zigarettenmarkt |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 320 Political science 600 Technology, medicine, applied sciences > 650 Management, public relations |
| Date Deposited: | 19 Jan 2016 08:28 |
| Last Modified: | 19 Jan 2016 08:28 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/27041 |