at Google ScholarTitle data
Federsel-Lieb, Cornelia:
Kommunikationspolitik im Seniorenmarkt.
Bayreuth
:
Verl. PCO
,
1992
.
- (Beiträge zur Unternehmensführung
; 6
)
ISBN 3-925710-36-1
(
Doctoral thesis,
1992
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Alter; Älterer Mensch; Kommunikation; Kommunikationspolitik; Marketing; Unternehmen; Verbraucherverhalten |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Law Faculties > Faculty of Law, Business and Economics > Department of Law > Former Professors Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 380 Commerce, communications, transportation 600 Technology, medicine, applied sciences > 650 Management, public relations |
| Date Deposited: | 26 Jan 2016 08:05 |
| Last Modified: | 26 Jan 2016 08:05 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/27226 |