at Google ScholarTitle data
Spengel, Andreas:
Allianzen in der Markenführung : Ansatz zur Planung kooperativer Markenstrategien.
Wiesbaden
:
Dt. Univ.-Verl.
,
2005
ISBN 3-8350-0089-6
(
Doctoral thesis,
2005
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Markenpolitik; Strategische Allianz; Strategische Planung; Unternehmenskooperation |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 15 Feb 2016 12:02 |
| Last Modified: | 15 Feb 2016 12:02 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/27993 |