at Google ScholarTitle data
Held, Johanna ; Germelmann, Claas Christian:
Deceived or not deceived? : How food consumers perceive deception.
In: Cotte, June ; Wood, Stacy
,
Association for Consumer Research
(ed.):
ACR 2014 - Back to fun. -
Duluth, MN
: Association for Consumer Research
,
2014
. - pp. 313-317
. - (Advances in Consumer Research
; 42
)
ISBN 978-0-915552-74-0
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 10 May 2016 08:56 |
| Last Modified: | 13 Jan 2023 08:56 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/32314 |