Understanding the Mechanisms Behind Consumers’ Appreciation of Editorial Support : The Case for in vivo Research Designs

Titelangaben

Germelmann, Claas Christian:
Understanding the Mechanisms Behind Consumers’ Appreciation of Editorial Support : The Case for in vivo Research Designs.
2016
Veranstaltung: Marketing Spring Seminar Series, Kelley School of Business , 2016 , Bloomington, IN.
(Veranstaltungsbeitrag: Vortragsreihe , Vortrag )