at Google ScholarTitle data
Rese, Alexandra ; Baier, Daniel ; Geyer-Schulz, Andreas ; Schreiber, Stefanie:
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions.
In: Technological Forecasting and Social Change.
Vol. 124
(2017)
.
- pp. 306-319.
ISSN 0040-1625
DOI: https://doi.org/10.1016/j.techfore.2016.10.010
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 14 Dec 2016 07:49 |
| Last Modified: | 21 Mar 2022 14:31 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/35555 |