Literature by the same author
plus at Google Scholar

Bibliografische Daten exportieren
 

How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions

Title data

Rese, Alexandra ; Baier, Daniel ; Geyer-Schulz, Andreas ; Schreiber, Stefanie:
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions.
In: Technological Forecasting and Social Change. Vol. 124 (2017) . - pp. 306-319.
ISSN 0040-1625
DOI: https://doi.org/10.1016/j.techfore.2016.10.010

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 14 Dec 2016 07:49
Last Modified: 21 Mar 2022 14:31
URI: https://eref.uni-bayreuth.de/id/eprint/35555