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Too Good To Be Told : Mediating Effects on the Retelling of Extraordinary Corporate Narratives : an Abstract

Title data

Neder, Pablo ; Germelmann, Claas Christian:
Too Good To Be Told : Mediating Effects on the Retelling of Extraordinary Corporate Narratives : an Abstract.
2017
Event: 44th Academy of Marketing Science Annual Conference (AMS) , 18.-21.05.2016 , Lake Buena Vista, USA.
(Conference item: Conference , Speech )
DOI: https://doi.org/10.1007/978-3-319-45596-9_187

Project information

Project financing: Andere

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Additional notes: Abstract (erschienen in: Stieler, Maximilian (Hrsg.): Creating Marketing Magic and Innovative Future Marketing Trends, Springer, Cham, 2017, S. 1005-1006)
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann
Profile Fields > Emerging Fields > Innovation and Consumer Protection
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour
Profile Fields
Profile Fields > Emerging Fields
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 Feb 2017 08:01
Last Modified: 30 Mar 2017 11:44
URI: https://eref.uni-bayreuth.de/id/eprint/36177