ERef Bayreuth

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The Concept of Eigenzeit and the Art of Storytelling in Advertising Spots : an Abstract

Title data

Huber, Martin ; Germelmann, Claas Christian:
The Concept of Eigenzeit and the Art of Storytelling in Advertising Spots : an Abstract.
2017
Event: 44th Academy of Marketing Science Annual Conference (AMS) , 18.-21.05.2016 , Lake Buena Vista, USA.
(Conference item: Conference , Speech )
DOI: https://doi.org/10.1007/978-3-319-45596-9_187

Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Additional notes:	Abstract (erschienen in: Stieler, Maximilian (Hrsg.): Creating Marketing Magic and Innovative Future Marketing Trends, Springer, Cham, 2017, S. 1004-1005)
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties > Faculty of Languages and Literature > Chair Modern German Literature > Chair Modern German Literature - Univ.-Prof. Dr. Martin Huber Profile Fields > Emerging Fields > Innovation and Consumer Protection Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Languages and Literature Faculties > Faculty of Languages and Literature > Chair Modern German Literature Profile Fields Profile Fields > Emerging Fields
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	24 Feb 2017 09:46
Last Modified:	30 Mar 2017 10:53
URI:	https://eref.uni-bayreuth.de/id/eprint/36181