at Google ScholarTitle data
Sänn, Alexander:
The Preference-Driven Lead User Method for New Product Development : a Comprehensive Way to Stimulate Innovations with Internal and External Sources.
Wiesbaden
:
Springer Fachmedien
,
2017
. - XXII, 235 p. 20 illus p.
ISBN 978-3-658-17263-3
(
Doctoral thesis,
2015
, Brandenburgische Technische Universität Cottbus-Senftenberg)
DOI: https://doi.org/10.1007/978-3-658-17263-3
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 13 Mar 2017 07:08 |
| Last Modified: | 13 Mar 2017 07:08 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/36436 |