at Google ScholarTitle data
Stüber, Eva:
Personalisierung im Internethandel : die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche.
Heidelberg
:
Gabler
,
2013
. - XXIII, 266 p.
ISBN 978-3-8349-4559-4
(
Doctoral thesis,
2013, Brandenburgische Technische Universität Cottbus)
DOI: https://doi.org/10.1007/978-3-8349-4559-4
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Additional notes: | Dissertation unter dem Titel: Kaufempfehlungen als Personalisierungsansatz im Internethandel |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 08 May 2017 09:02 |
| Last Modified: | 09 Jun 2017 06:18 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/36985 |