ERef Bayreuth

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Täuschung in der Marketingkommunikation : Eine verhaltenswissenschaftliche Perspektive

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Germelmann, Claas Christian:
Täuschung in der Marketingkommunikation : Eine verhaltenswissenschaftliche Perspektive.
2015
Event: Seminar der Studienstiftung der Deutschen Wirtschaft , 2015 , Bayreuth, Deutschland.
(Conference item: Other Event type, Speech )

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Item Type:	Conference item (Speech)
Refereed:	No
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences 300 Social sciences > 330 Economics
Date Deposited:	20 Mar 2018 09:37
Last Modified:	20 Mar 2018 09:37
URI:	https://eref.uni-bayreuth.de/id/eprint/43050