at Google ScholarTitle data
Baier, Daniel ; Frost, Sarah:
Relating brand confusion to ad similarities and brand strengths through image data analysis and classification.
In: Advances in Data Analysis and Classification.
Vol. 12
(2018)
Issue 1
.
- pp. 155-171.
ISSN 1862-5355
DOI: https://doi.org/10.1007/s11634-017-0282-1
Project information
| Project title: |
Project's official title Project's id Projektgruppe WI Künstliche Intelligenz No information |
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Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 15 Aug 2018 06:40 |
| Last Modified: | 27 Sep 2019 12:37 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/45494 |