at Google ScholarTitle data
Kaiser, Matthias J. ; Wagner, Tobias:
Ethik und Dialogmarketing : Eine Untersuchung des State-of-the-Art.
In:
Deutscher Dialogmarketing Verband e.V.
(ed.):
Dialogmarketing Perspektiven 2017/2018 : Tagungsband 12. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing. -
Wiesbaden
: Springer Gabler
,
2018
. - pp. 213-233
ISBN 978-3-658-20597-3
DOI: https://doi.org/10.1007/978-3-658-20598-0_10
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Keywords: | Dialogmarketing; Kongress; State-of-the-Art; Ethiktheorie; Marketingethik |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 300 Social sciences, sociology and anthropology 300 Social sciences > 330 Economics |
| Date Deposited: | 19 Oct 2018 06:20 |
| Last Modified: | 19 Oct 2018 06:20 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/46094 |