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Akzeptanzuntersuchung von onlinebasierten Direct-to-Consumer Marketingmaßnahmen auf dem Pharmamarkt am Beispiel einer Patienteninformationsplattform im Bereich der Onkologie

Title data

Kaiser, Matthias J. ; Lemgo, Lisa:
Akzeptanzuntersuchung von onlinebasierten Direct-to-Consumer Marketingmaßnahmen auf dem Pharmamarkt am Beispiel einer Patienteninformationsplattform im Bereich der Onkologie.
In: Birg, Laura ; Herr, Annika ; Schmid, Andreas (ed.): Topics in Health Economics and Management : Abstracts of the 13th DIBOGS-Workshop, Hamburg 2017. - Bayreuth , 2018 . - pp. 7-14 . - (DIBOGS-Beiträge zur Gesundheitsökonomik und Sozialpolitik ; 12 )

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: Yes
Keywords: Health Economics; Health Management; Social Policy; Gesundheitsökonomie; Sozialpolitik
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Junior Professor Health Management
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences
300 Social sciences > 330 Economics
600 Technology, medicine, applied sciences > 610 Medicine and health
Date Deposited: 12 Nov 2018 09:34
Last Modified: 12 Nov 2018 09:34
URI: https://eref.uni-bayreuth.de/id/eprint/46284