at Google ScholarTitle data
Dieckmann, Anja ; Unfried, Matthias ; Schreder, Regina ; Kissel, Kathrin:
How valid are response-time measures for capturing implicit brand attitudes?
Nürnberg
,
2018
. - 16 p.
- (Nürnberg Institut für Marktentscheidungen (ehemals GfK Verein) / Working Paper Series
; 7
)
Official URL: 
Further data
| Item Type: | Working paper, discussion paper |
|---|---|
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Profile Fields Profile Fields > Emerging Fields Profile Fields > Emerging Fields > Innovation and Consumer Protection |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Mar 2019 07:52 |
| Last Modified: | 04 Apr 2019 05:40 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/48452 |