at Google ScholarTitle data
Rese, Alexandra ; Schlee, Tobias ; Baier, Daniel:
The need for services and technologies in physical fast fashion stores : Generation Y’s opinion.
In: Journal of Marketing Management.
Vol. 35
(2019)
Issue 15/16
.
- pp. 1437-1459.
ISSN 1071-1988
DOI: https://doi.org/10.1080/0267257X.2019.1665087
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 03 Dec 2019 07:39 |
| Last Modified: | 03 Dec 2019 07:39 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/53443 |