at Google ScholarTitle data
Baier, Daniel ; Rese, Alexandra:
Increasing Conversion Rates Through Eye Tracking, TAM, A/B Tests : A Case Study.
In: Imaizumi, Tadashi ; Nakayama, Atsuho ; Yokoyama, Satoru
(ed.):
Advanced Studies in Behaviormetrics and Data Science. -
Singapore
: Springer
,
2020
. - pp. 341-353
. - (Behaviormetrics : Quantitative Approaches to Human Behavior
; 5
)
ISBN 978-981-15-2699-2
DOI: https://doi.org/10.1007/978-981-15-2700-5_21
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Apr 2020 09:03 |
| Last Modified: | 27 Apr 2020 09:03 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/55023 |