at Google ScholarTitle data
Rese, Alexandra ; Schreiber, Stefanie ; Baier, Daniel:
Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews?
In: Journal of Retailing and Consumer Services.
Vol. 21
(2014)
Issue 5
.
- pp. 869-876.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2014.02.011
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Law Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 14 Jan 2015 11:53 |
| Last Modified: | 14 Jan 2015 11:53 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5506 |