at Google ScholarTitle data
Baier, Daniel ; Rese, Alexandra:
How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies.
In: Journal of Retailing and Consumer Services.
Vol. 56
(2020)
.
- 102172.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2020.102172
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 15 Jul 2020 06:34 |
| Last Modified: | 22 Nov 2023 08:20 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/55828 |