The Relevance of Mental Maps and the "Turning Bias" for the Orientation, Mental Convenience, and Approach Behaviour at the Point-of-Sale

Titelangaben

Gröppel-Klein, Andrea ; Bartmann, Benedikt ; Germelmann, Claas Christian:
The Relevance of Mental Maps and the "Turning Bias" for the Orientation, Mental Convenience, and Approach Behaviour at the Point-of-Sale.
2006
Veranstaltung: 35th European Marketing Academy Conference (EMAC) , 2006 , Athen, Griechenland.
(Veranstaltungsbeitrag: Kongress/Konferenz/Symposium/Tagung , Sonstige Präsentationstyp)