The Relevance of Mental Maps and the "Turning Bias" for the Orientation, Mental Convenience, and Approach Behaviour at the Point-of-Sale

Title data

Gröppel-Klein, Andrea ; Bartmann, Benedikt ; Germelmann, Claas Christian:
The Relevance of Mental Maps and the "Turning Bias" for the Orientation, Mental Convenience, and Approach Behaviour at the Point-of-Sale.
2006
Event: 35th European Marketing Academy Conference (EMAC) , 2006 , Athen, Griechenland.
(Conference item: Conference , Other Presentation type)