at Google ScholarTitle data
Germelmann, Claas Christian ; Held, Johanna:
Der Einfluss von Werbung auf unser Bild von Lebensmitteln.
In: Leible, Stefan
(ed.):
Lebensmittel zwischen Illusion und Wirklichkeit. -
Bayreuth
: Verl. PCO
,
2014
. - pp. 53-65
. - (Schriften zum Lebensmittelrecht
; 30
)
ISBN 978-3-941678-45-3
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour > Chair Business Administration III - Marketing and Consumer Behaviour - Univ.-Prof. Dr. Claas Christian Germelmann Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration III - Marketing and Consumer Behaviour Profile Fields > Emerging Fields > Innovation and Consumer Protection Profile Fields Profile Fields > Emerging Fields |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Apr 2016 12:46 |
| Last Modified: | 13 Jan 2023 08:56 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/5954 |