Food communication of food industry corporations in the context of sustainability : a reconstructive analysis

Title data

Bartelmeß, Tina ; Godemann, Jasmin:
Food communication of food industry corporations in the context of sustainability : a reconstructive analysis.
In: Ernährungsumschau. Vol. 66 (2019) Issue 6 . - pp. 100-108.
ISSN 0340-2371
DOI: https://doi.org/10.4455/eu.2019.022

Official URL:

Abstract in another language

The starting point of the following study is that a narrow understanding of corporate food communication, as a nutritional-centred topic of marketing or corporate health management, is not sufficient to capture different roles and functions of food communication in the context of sustainability. In the context of corporate responsibility for sustainable development, food communication provides additional functions besides increasing sales and promoting the health of employees. These various roles and functions of corporate food communication identified by a qualitative comparative case study with two German food corporations are presented. The results demonstrate that corporate food communication is more thematically comprehensive and also addresses actors in the non-economic environment, for example political actors. The study results indicate that a socially-oriented perspective as an extension to a reductive conception of food communication is more promising in showing the diversity of food communication in society.

Further data

Item Type:	Article in a journal
Refereed:	Yes
Keywords:	food communication; corporations; corporate social responsibility; sustainability; qualitative research; food system
Institutions of the University:	Faculties > Faculty of Life Sciences: Food, Nutrition and Health Faculties Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Juniorprofessur Ernährungssoziologie > Juniorprofessur Ernährungssoziologie - Juniorprof. Dr. Tina Bartelmeß Faculties > Faculty of Life Sciences: Food, Nutrition and Health > Juniorprofessur Ernährungssoziologie
Result of work at the UBT:	No
DDC Subjects:	300 Social sciences > 300 Social sciences, sociology and anthropology
Date Deposited:	10 May 2021 13:39
Last Modified:	17 Feb 2022 09:20
URI:	https://eref.uni-bayreuth.de/id/eprint/65164