Title data
Baier, Daniel:
Marktorientierte Gestaltung von Produkten und Dienstleistungen : Marketing und Innovationsmanagement an der BTU Cottbus seit 2000.
In:
Albach, Horst ; Baier, Daniel ; Mißler-Behr, Magdalena (Hrsg.): Gründung, Innovation und Transformation : Wirtschaftswissenschaften an der BTU Cottbus,. -
Lohmar
: Eul
,
2012
. - pp. 95-106
. - (Beiträge zu Gründung, Unternehmertum und Mittelstandsentwicklung
; 5
)
ISBN 978-3-8441-0198-0
Further data
Item Type: | Article in a book |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 11 Feb 2015 07:54 |
Last Modified: | 11 Feb 2015 07:54 |
URI: | https://eref.uni-bayreuth.de/id/eprint/6684 |