at Google ScholarTitle data
Stüber, Eva ; Schreiber, Stefanie ; Baier, Daniel:
Die Bedeutung der Personalisierung im Internethandel : Eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke.
In: Marketing : ZFP.
Vol. 34
(2012)
Issue 3
.
- pp. 165-178.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2012-3-165
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Feb 2015 08:00 |
| Last Modified: | 05 Sep 2024 13:24 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/6686 |