at Google ScholarTitle data
Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of Human Brands : Brand Meaning Co-Creation on Digital Engagement Platforms.
In: Bodet, Guillaume ; Mueller, Jacqueline
(ed.):
29th European Association for Sport Management Conference (EASM) : Book of abstracts. -
s.l.
,
2021
. - p. 99
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 07 Sep 2021 12:47 |
| Last Modified: | 01 Sep 2022 12:44 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/66962 |