Title data
Stegmann, Pascal ; Nagel, Siegfried ; Ströbel, Tim:
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research.
In: European Sport Management Quarterly.
Vol. 23
(2023)
Issue 4
.
- pp. 1221-1248.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2021.1976241
Further data
Item Type: | Article in a journal |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 17 Sep 2021 07:47 |
Last Modified: | 19 Jul 2023 08:30 |
URI: | https://eref.uni-bayreuth.de/id/eprint/67052 |