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Influencer Marketing

Title data

Lis, Bettina ; Neßler, Christian ; Ziewiecki, Sandra:
Influencer Marketing.
In: Wirtschaftswissenschaftliches Studium. Vol. 48 (2019) Issue 2/3 . - pp. 55-57.
ISSN 0340-1650
DOI: https://doi.org/10.15358/0340-1650-2019-2-3-55

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Nov 2021 11:45
Last Modified: 12 Nov 2021 06:20
URI: https://eref.uni-bayreuth.de/id/eprint/67748