at Google ScholarTitle data
Lis, Bettina ; Korchmar, Simon:
Digitales Empfehlungsmarketing : Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM).
Wiesbaden
:
Springer Gabler
,
2013
. -
VI, 83 p.
ISBN 978-3-658-01007-2
DOI: https://doi.org/10.1007/978-3-658-01008-9
Further data
| Item Type: | Book / Monograph |
|---|---|
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration > Chair General Business Administration - Univ.-Prof. Dr. Bettina Lis Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair General Business Administration |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 18 Nov 2021 08:00 |
| Last Modified: | 18 Nov 2021 10:21 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/67920 |