at Google ScholarTitle data
Brusch, Michael ; Baier, Daniel:
Neue Produkte multimedial testen : Wie man Kundenpräferenzen ohne reale Produkte realitätsnah ermittelt.
In: New Management.
Vol. 72
(2003)
Issue 3
.
- pp. 30-37.
ISSN 0019-9281
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 16 Feb 2015 11:26 |
| Last Modified: | 25 Feb 2015 12:55 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/6867 |