at Google ScholarTitle data
Brusch, Michael ; Baier, Daniel:
Multimedia Stimulus Presentation Methods for Conjoint Studies in Marketing Research.
In:
Schrader, Martin ; Gaul, Wolfgang ; Vichi, Maurizio (Hrsg.): Between Data Science and Applied Data Analysis. -
Berlin
: Springer
,
2003
. - pp. 530-537
. - (Studies in Classification, Data Analysis, and Knowledge Organization
)
ISBN 3-540-40354-X
DOI: https://doi.org/10.1007/978-3-642-18991-3_60
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 16 Feb 2015 12:01 |
| Last Modified: | 16 Feb 2015 12:01 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/6869 |