Title data
Gaul, Wolfgang ; Baier, Daniel:
Marktforschung und Marketing-Management : Computerbasierte Entscheidungsunterstützung. 2. Auflage.
München
:
Oldenbourg
,
1994
. -
XVII, 386 p.
ISBN 3-486-22877-3
Further data
Item Type: | Book / Monograph |
---|---|
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
Result of work at the UBT: | No |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 18 Feb 2015 07:52 |
Last Modified: | 18 Feb 2015 07:52 |
URI: | https://eref.uni-bayreuth.de/id/eprint/6904 |