at Google ScholarTitle data
Stegmann, Pascal ; O'Reilly, Norm ; Ströbel, Tim:
The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing : An Experimental Study on Actor Engagement Behavior.
2022
Event: 37th North American Society for Sport Management (NASSM) Anual Conference
, 01.-05.06.2022
, Atlanta, GA, USA.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 09 Jun 2022 06:41 |
| Last Modified: | 01 Sep 2022 12:46 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/70019 |