Title data
Griebel, Lars ; Ströbel, Tim:
How do Brands evolve? An Exploration of Brand Co-Creation Performances.
2022
Event: 51th European Marketing Association Conference (EMAC)
, 25.-27.05.2022
, Budapest, Hungary.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 14 Jun 2022 07:20 |
Last Modified: | 14 Jun 2022 07:20 |
URI: | https://eref.uni-bayreuth.de/id/eprint/70083 |