at Google ScholarTitle data
Flaswinkel, Anne Mareike ; Bilstein, Nicola ; Rump, Markus ; Souka, Mohamed ; Decker, Reinhold:
How Voice Assistants Affect Customer Experience in Online Shopping.
In: transfer : Zeitschrift für Kommunikation und Markenmanagement.
Vol. 68
(2022)
Issue 2
.
- pp. 38-45.
ISSN 1436-798X
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Nicola Bilstein Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | No |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 30 Jun 2022 06:58 |
| Last Modified: | 11 Jul 2023 07:58 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/70313 |