at Google ScholarTitle data
Griebel, Lars ; Anderski, Matthias ; Ströbel, Tim:
eSports Extensions of Traditional Sports Club Brands : Opportunities for Brand Co-Creation Processes?
2022
Event: 19th Sport Marketing Association Annual Conference
, 26-28, October 2022
, Charlotte, USA.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 03 Nov 2022 10:14 |
| Last Modified: | 03 Nov 2022 10:14 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/72629 |