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Geschäftsmodellinnovationen in der deutschen Medienwirtschaft – Zwischenbericht
Title data
Lehmann, Christian ; Kunz, Reinhard ; Mütterlein, Joschka:
Geschäftsmodellinnovationen in der deutschen Medienwirtschaft – Zwischenbericht.
ed.: Bouncken, Ricarda B.
.
Universität Bayreuth, Lehrstuhl für Strategisches Management und Organisation (BWL VI)
Bayreuth
,
2015
. - 13 p.
- (BaRoS - Bayreuth Reports on Strategy
; 9
)
Official URL:
Abstract in another language
Die diesem Bericht zugrunde liegenden Daten wurden im Zeitraum September bis Dezember 2014 im Rahmen von Messeteilnahmen an der dmexco in Köln und den Münchner Medientagen erhoben. Neben Strukturmerkmalen vorwiegend deutscher Medienunternehmen wurden schwerpunktmäßig Daten zu den Geschäftsmodellen von Medienunternehmen und deren Veränderungen in den letzten Jahren erfasst. Ziel war es, die Aspekte der Geschäftsmodelle der Unternehmen zu identifizieren, deren Veränderung in besonderem Maße den Unternehmenserfolg beeinflussen.
Abstract in another language
This report is based on a study of German media enterprises with a focus on their business models. Besides structural features of the media firms we surveyed changes in their business models. The aim of the study was to identify triggers and impediments to a successful innovation of a media firm's business model which is regarded as an important means to foster competitive performance.
Further data
Item Type: |
Working paper, discussion paper
|
Additional notes: |
ISSN der Serie: 2191-6306
|
Keywords: |
Medien; Innovation; Geschäftsmodell
|
Institutions of the University: |
Faculties Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization > Chair Business Administration VI - Strategic Management and Organization - Univ.-Prof. Dr. Ricarda Bouncken Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Juniorprofessur Medienmanagement, insbes. Sportmedien - Juniorprof. Dr. Reinhard Kunz Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VI - Strategic Management and Organization Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Juniorprofessur Medienmanagement, insbes. Sportmedien Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors |
Result of work at the UBT: |
Yes |
DDC Subjects: |
000 Computer Science, information, general works > 070 News media, journalism and publishing 300 Social sciences > 330 Economics 600 Technology, medicine, applied sciences > 650 Management, public relations |
Date Deposited: |
21 Feb 2015 22:00 |
Last Modified: |
04 Apr 2019 05:40 |
URI: |
https://eref.uni-bayreuth.de/id/eprint/7324 |
|