Titelangaben
Kullak, Franziska ; Baier, Daniel ; Woratschek, Herbert:
How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory.
In: Journal of Retailing and Consumer Services.
Bd. 71
(2023)
.
- 103221.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2022.103221