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How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory

Title data

Kullak, Franziska ; Baier, Daniel ; Woratschek, Herbert:
How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory.
In: Journal of Retailing and Consumer Services. Vol. 71 (2023) . - No. 103221.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2022.103221

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 18 Jan 2023 07:51
Last Modified: 19 Jan 2023 08:01
URI: https://eref.uni-bayreuth.de/id/eprint/73428