at Google ScholarTitle data
Stegmann, Pascal ; Matyas, Daniel ; Ströbel, Tim:
Hype or opportunity? Tokenization as engagement platform in sport marketing.
In: International Journal of Sports Marketing and Sponsorship.
Vol. 24
(2023)
Issue 4
.
- pp. 722-736.
ISSN 1464-6668
DOI: https://doi.org/10.1108/IJSMS-08-2022-0157
Official URL: 
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Apr 2023 07:23 |
| Last Modified: | 18 Oct 2023 06:23 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/76108 |