at Google ScholarTitle data
Anderski, Matthias ; Griebel, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Empowerment of human brands : Brand meaning co-creation on digital engagement platforms.
In: Journal of Business Research.
Vol. 166
(2023)
.
- 113905.
ISSN 0148-2963
DOI: https://doi.org/10.1016/j.jbusres.2023.113905
Official URL: 
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 15 Jun 2023 08:14 |
| Last Modified: | 17 Jul 2023 13:43 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/81344 |