at Google ScholarTitle data
Schreiner, Timo ; Baier, Daniel:
Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components.
In: Journal of Marketing Management.
Vol. 37
(2021)
Issue 17-18
.
- pp. 1866-1902.
ISSN 1071-1988
DOI: https://doi.org/10.1080/0267257X.2022.2030784
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 11 Jul 2023 06:36 |
| Last Modified: | 11 Jul 2023 06:36 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/86064 |