at Google ScholarTitle data
Dreher, Frederic ; Ströbel, Tim:
How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context.
In: Journal of Service Theory and Practice.
(13 July 2023)
.
ISSN 2055-6233
DOI: https://doi.org/10.1108/JSTP-10-2022-0229
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > > |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 19 Jul 2023 07:10 |
| Last Modified: | 19 Jul 2023 07:10 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/86174 |