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ESports Extensions of Sport Brands : Implications for Brand Management

Title data

Griebel, Lars ; Ströbel, Tim:
ESports Extensions of Sport Brands : Implications for Brand Management.
2023
Event: 31st Conference of the European Association for Sport Management (EASM) , 12.09.-15.09.2023 , Belfast, Northern Ireland.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Sep 2023 06:06
Last Modified: 28 Sep 2023 12:43
URI: https://eref.uni-bayreuth.de/id/eprint/86934