at Google ScholarTitle data
Schreiner, Timo:
Balancing Consumer Self-Benefits and Altruism in Online Shopping : Examining Consumer Preferences for Customized and Personalized Cause-Related Marketing Campaigns Versus Price Discounts.
In: Marketing : ZFP.
Vol. 45
(2023)
Issue 3
.
- pp. 53-74.
ISSN 0344-1369
DOI: https://doi.org/10.15358/0344-1369-2023-3-53
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 05 Oct 2023 08:03 |
| Last Modified: | 05 Sep 2024 13:21 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/87037 |