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Balancing Consumer Self-Benefits and Altruism in Online Shopping : Examining Consumer Preferences for Customized and Personalized Cause-Related Marketing Campaigns Versus Price Discounts

Title data

Schreiner, Timo:
Balancing Consumer Self-Benefits and Altruism in Online Shopping : Examining Consumer Preferences for Customized and Personalized Cause-Related Marketing Campaigns Versus Price Discounts.
In: Marketing : ZFP. Vol. 45 (2023) Issue 3 . - pp. 53-74.
ISSN 0344-1369

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XIV - Marketing and Innovation > Chair Business Administration XIV - Marketing and Innovation - Univ.-Prof. Dr. Daniel Baier
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 05 Oct 2023 08:03
Last Modified: 05 Oct 2023 08:03
URI: https://eref.uni-bayreuth.de/id/eprint/87037