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Rethinking brand management within sport : advancing towards the integrative sport brand ecosystem (ISBE)

Title data

Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Rethinking brand management within sport : advancing towards the integrative sport brand ecosystem (ISBE).
In: European Sport Management Quarterly. (8 October 2023) . - pp. 1-21.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2023.2264316

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 10 Oct 2023 05:58
Last Modified: 10 Oct 2023 05:58
URI: https://eref.uni-bayreuth.de/id/eprint/87088