at Google ScholarTitle data
Brand, Lars ; Stegmann, Pascal ; Ströbel, Tim:
Rethinking brand management within sport : advancing towards the integrative sport brand ecosystem (ISBE).
In: European Sport Management Quarterly.
Vol. 24
(2024)
.
- pp. 1174-1194.
ISSN 1618-4742
DOI: https://doi.org/10.1080/16184742.2023.2264316
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement > Chair Business Administration XV - Marketing and Sportmanagement - Univ.-Prof. Dr. Tim Ströbel Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration XV - Marketing and Sportmanagement |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 10 Oct 2023 05:58 |
| Last Modified: | 19 Nov 2024 11:28 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/87088 |