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GenZ: Sind Stars im Merchandising wichtiger als der Club?

Title data

Riedmüller, Florian ; Ströbel, Tim:
GenZ: Sind Stars im Merchandising wichtiger als der Club?
2023
Event: FANCOMMERCE FORUM , Hamburg.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > >
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 22 Dec 2023 06:58
Last Modified: 22 Dec 2023 06:58
URI: https://eref.uni-bayreuth.de/id/eprint/88121